Faking It And Not Lovin' It
Ever had to fake an ad? You know… like when you don’t exactly know whom you’re talking to or how you want them to respond? It’s hell, believe me. Because to begin with, you have to contend with half-wits who aren’t even from the advertising industry who go on spewing forth faux-expertise on communication. Hint: they could even be your colleagues. How spooky is that!
Mom! Dad! Someone! Why am I doing this?
And why are online advertising agencies treated like dirt?
Oh! I get it. It’s because they have troopers who can’t for the life of them understand the first thing about Target Audience and Desired Customer Response or how very important that is in the communication business. It’s because these troopers live in blissful ignorance, smothered by their own mediocrity.
Perhaps you could tell them that your Target Audience can’t for the love of God be ‘vaguely male’. Jesus! Who are we talking to? But then again you could give up and go dwell in the Himalayas and talk only to the Yeti.
Talking to the Yeti! Now why didn’t I think of that! That’s so much better than faking it.