Crap On Two Legs

You've perhaps met these animals before. They are rather arty-farty. They don't realize that they aren't competing with Monet or Rembrandt but rather with Raju Choplanki who is desperately trying to revive his once killer brand.

They don't understand that they're not the artists they think they are, trying to prove how clever they are with ideas. They don't understand that they are actually another breed of sales men trying to prove, and prove over again that they have envious sales acumen. They don't understand that the only difference is that they do it with written words and pictures when a sales man uses the spoken word.

So what do they do?

They walk around the agency dazed. They talk to themselves when they're sure they have an audience. They go to the nearest Copywriter or Visualiser and tell them their idea sucks, with put-on genius. Or pontificates rather knowledgeably about the benefits of not writing a headline at all. Never mind that Arty-Farty can't come up with a line that has enough appeal. (A-F can only write A-F and expect lesser mortals to either get it or retire to Mars). Never mind again that A-F can't for the life of him write body copy because he believes that no one reads body copy.

You can spot these animals a mile away. Don't duck.

Or maybe you should duck and find your own corner. Unless you know of a better way to be rid of A-F's.

6 comments

ivan's picture
ivan

I've met a few of these. They are fun to to make fun of.

brandsurgeon's picture
brandsurgeon
693 pencils

Okay, man... who pissed you off?

BrandSurgeon

instinctive traveller's picture
instinctive tra...
189 pencils

I guess I said right in the beginning that my blog would be the rant blog or the piss off blog. That’s what you’d get here. :) http://kettleandmug.blogspot.com

ellehcimeo's picture
ellehcimeo
3522 pencils

btw, we are all salesmen in disguise, you can include yourself in that category.
why hate, when you can enjoy the "arty-farty"?

instinctive traveller's picture
instinctive tra...
189 pencils

btw, wasn't that what i said? though of course i didn't say i enjoy arty-farty. sure i'd enjoy it if it didn't affect me any. http://kettleandmug.blogspot.com

ellehcimeo's picture
ellehcimeo
3522 pencils

i guess i didn't get that was your intent due to the surly way you put it forth. it sounded to me like you think it's disgusting what we do. glad to find out you know we all are salesmen.
you shouldn't let "arty-farty" get to you like this. if you can't enjoy it for the show that it is, maybe you should ingore it. sounds like a lot of effort to dislike it so much.

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