HTML5-Off Challenge to Benefit Children’s Miracle Network Hospitals®

SoDA, along with Adobe and Children’s Miracle Network Hospitals®, have teamed up to launch an HTML5-Off that will benefit the more than 170 Children’s Miracle Network member hospitals seeking to raise funds and awareness for local community children in need.

The challenge focuses on creating an HTML5 solution for portions of two of the nonprofit organization’s primary digital properties – The Children’s Miracle Network Hospitals website and the Miss America for Kids website.

“The contest for the Children’s Miracle Network is a great example of how the agency world and students can contribute to great causes, using web standards to express their creativity. Adobe is a proud sponsor of SoDA and of this contest. We look forward to the great HTML-based animation and interactive content that will be created using Adobe Edge,” stated Arno Gourdol, Senior Director, Web Platform & Authoring for Adobe.

The HTML5-Off is broken down into two submission categories, Professionals and Students. Children’s Miracle Network Hospitals hopes to receive a creative solution from the Professionals group to redesign the homepage for Children’s Miracle Network Hospitals and the donation pages, using Adobe Edge. The objective for this project is to increase awareness for Children’s Miracle Network Hospitals and to increase the click-through rate on their donation pages, ultimately increasing overall donations through the website.

For the Student portion of the contest, the goal is similar yet Children’s Miracle Network Hospitals will be focusing on the redesign of the contestant fundraising pages for the Miss America for Kids website and the donation pages also using Adobe Edge. Ultimately, they would like to have an engaging page that inspires people to donate to the contestant and to Children’s Miracle Network Hospitals.

Nick Ward, Senior Director of Information Systems for Children’s Miracle Network Hospitals had this to say about the challenge, "It's exciting to all of us at Children's Miracle Network Hospitals to have be presented in front of an

impressive and respected group such as SoDA. Our hospitals treat 17 million kids across North America every year; our website is a crucial tool for us to raise funds to support their life-saving work. Being able to tap into the expertise of the SoDA community is priceless and will, no doubt, help in raising awareness about the important mission of our 170 hospitals."
The initiative was formally announced at SXSWi last month and the winner will be announced at the Cannes Lions in June. Pre-registration (a requirement for participation) ends April 15, 2012, at which time entrants can begin development of their submissions.

For registration, prizing, scoring and submission details, please click here.