How the Old Spice Man commercial was done

Leo interviews Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice "The Man Your Man Could Smell Like" was made.

Reference: Old Spice ads


Guest's picture

This is great! I'm obsessed with Old Spice commercials. 8)

MindDrift's picture
1162 pencils

What's so great about these ads? I don't really get it. Is it some kind of humor, that only Americans would get?

TommyO's picture
1866 pencils

You should see what was done BEFORE these ads. Here are a few horrifying examples (it's in a foreign languages, but you don't need to read the texts):
I think it's a brilliant campaign, and a great behind the scenes video.

atb2005's picture
13561 pencils

I agree with you actually, and I happen to be American. I think these commercials are HIGHLY overrated. Yes, they are mildly funny, but still. I just don't get all the hoopla myself. On a different note, I still won't use Old Spice.

Guest's picture

y'all need to work on your vid embedding chops

rdjgadget's picture
125 pencils

i'm not from America but i really like them... and whats more I will definitely try out Old Spice.... now, look at your screen

Guest's picture

This was a genius idea from Old Spice! The only problem I have are the new commercials with Ray Lewis. It's like they had taken the original idea of this commercial and tried to put a celebrity in it. It just doesn't work, either keep the original guy or come up with a new concept. They need a new strategy before they loose interest of consumers.

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