Dell ad promises its new computer is like a MacBook and an iPad at the same time
Look at this recent outdoor ad and remember what Dell founder and CEO said when was asked in 1997 what he’d do if he were in charge of Apple: “I'd shut it down and give the money back to the shareholders.”
The billboard reads: "The Dell XPS 12 looks like a MacBook Air merged with an iPad." — C.P. Boyd, @cpboyd, 2/2/12. Introducing the new Dell XPS 12, a powerful laptop and tablet in one. Visit dell.com/XPS12"