Campari: It's the end of the world baby calendar

An ancient Mayan prophecy, indicates the 21st december 2012 as the possible "end of the world" day. To exorcize this fateful event, Campari realized a calendar on this theme. In the shots the actress Milla Jovovich wears 12 surreal dresses representing some of the possible disasters that will end the world. Needless to say, the calendar ends the 21st of december.

Campari calendar
January: Wave

Campari calendar
February: Hurricane

Campari calendar
March: Desertification

Campari calendar
April: Alien invasion

Campari calendar
May: Pollution

Campari calendar
June: Deluge

Campari calendar
July: Vulcano

Campari calendar
August: Lightning

Campari calendar
September: Glaciation

Campari calendar
October: Meteorite

Campari calendar
November: Climate change

Campari calendar
December: Explosion

Advertising Agency: Euro RSCG, Milan, Italy
Executive Creative Director: Giovanni Porro
Creative Director / Art Director: Erick Loi
Creative Director / Copywriter: Dario Villa
Photographer: Dimitri Daniloff
Production Company: Seasun. Barcelona
Post Production Company: Sparklink, Paris
Published: November 2011


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely photos. I don't like these 'babe' posters but these have a lot of class. Love how they ended the last month! :)

Milan Solanki's picture
Milan Solanki
Activity Score 994

nice : )

lauralye2011's picture
Activity Score 6

I wouldn't mind having one of these calendars for myself. It's very creative and certainly makes you think, which is exactly what good art should do! My favorite is June's "deluge".

MachoSinger's picture
Activity Score 2

Some please tell me where I can buy this? I beg of you.