"Bolt Gold" Nissan GT-R Charity Auction
Usain Bolt, the world's fastest man, is taking his passion for speed and performance, and his desire to help others, and applying them to charity. A unique 2013 model year "Bolt Gold" GT-R will go to the highest bidder in a global online charity auction to be held on eBay from November 22 to December 2, 2012.
The highest bidder in the charity auction will become the owner of the one-of-a-kind ‘Bolt Gold' GT-R, a 2013 model year Nissan GT-R painted the same gold color that left a lasting impression on Olympic champion Usain Bolt at a fan appreciation event hosted by Nissan in Yokohama on October 11. All proceeds from the charity auction will benefit the Usain Bolt Foundation, which was established to support educational and cultural opportunities for children and young people in Bolt's home country of Jamaica.
Nissan Global Marketing agencies which include Critical Mass, TBWA, TBWA\Hakuhodo and OMD are responsible for the production of this auction.