Arnold WW Welcomes Director of Creatives Services from Grey
Arnold Worldwide is pleased to announce that Lia Armatas joins the agency as Director of Creative Services in the New York office today. Lia will work across all clients as an interdepartmental liaison and will be instrumental in building talent resourcing methodologies and maintaining organizational structure in the Creative Department. She will work closely with Aaron Griffiths and John Staffen, ArnoldNYC’s Co-Chief Creative Officers.
“As we continue to define ourselves creatively, we’re excited to welcome a new talent like Lia,” said Griffiths. “Her naturally creative instincts and valuable experience working within a burgeoning creative culture will help us deliver better and better work for our growing roster of clients.”
Lia joins Arnold from Grey Group, where most recently, she served as Creative Resource Manager. Previously, as Project Manager, she led creative development for a range of clients including E*TRADE, Mike’s Hard Lemonade, LongHorn Steakhouse, and Pringles. She is most proud of her contribution as an integral member of the E*TRADE Financial Super Bowl team in both 2011 and 2012, as well as Grey New York's Cannes Lion wins for Canon, DirecTV, Febreze, and the NFL, among others. Lia played a key role in helping secure significant new business wins for Grey, which include Marriott Hotels and Radio Shack. She earned her B.A. In English at Providence College in Rhode Island.
"Arnold is in an exciting phase of client and creative growth,” Armatas said. “I am thrilled to be contributing to agency culture and helping lead the push to elevate creative talent and output at its core. Nurturing this department will be my main focus.”
An impressive array of recent new business wins including Fab, American Eagle Outfitters, University of Phoenix, Kohler Inc., and Sovereign/Santander coupled with global expansion are enabling the agency to continue to tap top talent across a diverse mix of disciplines.
In addition to Lia, over the last several months the shop has brought in other top creative talent including: Paul Stechschulte, Executive Creative Director for Arnold Amsterdam; Aaron Griffiths, Co-Chief Creative Officer, Sergio Flores, Creative Director, and Tristan Kincaid, Creative Director, at ArnoldNYC, and in Boston, Peter Johnson, Group Creative Director; Craig Miller as Creative Director and Erik Enberg as Creative Director.