The official line is "This is the vision at the very heart of the new London 2012 brand."
But what do you all make of the 1980's cover band logo?
And now it's gone so far that people are referring to the logo as "Lisa Simpson giving head"
Don't understand? Let me draw you a picture.
And there's even an online petition, more an issue with the English and their love of both complaining and queing than anything else.