Agency proves creativity takes time

Creativity takes time. If clients don't give enough time to agencies they will only come up with first ideas. To prove this hypothesis to clients agency produced a film and sent it to clients. Watch the Café Creative Golden Drum 2011 shortlist video.

5 comments

dhwanee90's picture
dhwanee90
2 pencils

Marvelous Job!! It is so true that the 1st idea is not the best idea!! Good Job!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Nice one. Going to share with my agency tomorrow!

Hadrons's picture
Hadrons
5991 pencils

Simple, poignant and well delivered.

galvano's picture
galvano
2 pencils

Did you ask the same for the 10 minutes task? I mean did you tell them just to complete the drawing or asked for something more.

shehran's picture
shehran
2 pencils

Exactly.. Creativity needs time and space

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