Agency proves creativity takes time

ivan

Monday, November 7, 2011 - 10:17

Creativity takes time. If clients don't give enough time to agencies they will only come up with first ideas. To prove this hypothesis to clients agency produced a film and sent it to clients. Watch the Café Creative Golden Drum 2011 shortlist video.

5 comments

2 pencils

dhwanee90Wednesday, November 16, 2011 - 15:29

Marvelous Job!! It is so true that the 1st idea is not the best idea!! Good Job!!

5399 pencils

Roger KeynesSaturday, November 19, 2011 - 18:33

Nice one. Going to share with my agency tomorrow!

5644 pencils

HadronsSunday, November 20, 2011 - 01:23

Simple, poignant and well delivered.

2 pencils

galvanoTuesday, December 20, 2011 - 10:44

Did you ask the same for the 10 minutes task? I mean did you tell them just to complete the drawing or asked for something more.

2 pencils

shehranMonday, January 30, 2012 - 04:43

Exactly.. Creativity needs time and space

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