campaign by 1789

Title: Caroussel

Title: Gorilla

Title: Lamp

Title: Generic

Copy: "Ads of the World - Entrust your good stuff"

The campaign references the following ads:
Cadbury "Gorilla" film
Ikea "Lamp" film
Sony "bravia" film
Philips "Caroussel" film
Nova Radio "Le grand Mix" prints
Lego "Imagine" prints
Greenpeece "Boomerang" prints

Advertising Agency: 1789, Andorra
Creative Directors: Baptiste Clinet, Jo Dubruque, Nicolas Lautier
Photographer: Louis Vincent
Production: A Present Paris
Retoucher: Wiloneo


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's good, but what I find wierd is that the link is missing ( People might not realise it's a website?

ivan's picture

They'll have to google it. Also, the campaign's intention is brand building, talking to people who already know AotW. It's like Coke talking to existing customers.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Alright, fair enought ;-) I think it does that very well yes. Still a url wouldn't have hurt I think, it's just a small detail that can work for the people that don't know AotW. I'm not sure if those people would actually Google it.

Having said that, I don't know how many people do or don't know AotW. It might be a small part of advertisers (and readers of the magazine) after all that doesn't know about AotW.

ivan's picture

I agree. When we put it into Archive or AdaAge we'll add a small url. Thanks!

thecreature's picture
89 pencils

Well, first of all - good job. Did not know there is somebody in Andorra capable of such thing. I only thought all of them have some cheap chinese electronic shops or liquor stores. URL will surely help. But I would also refine the line, it can be be better.

Wordnerd's picture
6660 pencils

good stuff, but where are the 3 containers full of condoms? ;)

I agree about the line. it should make clear, the stuff is archived and handled with care.

also, i dont like the first one in the row. you need to see it's big

Guest's picture

I didn't find the references very clear.

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