AdsoftheWorld.com campaign by 1789
ivan | Wed, 2010-01-06 13:44
Title: Caroussel
Title: Gorilla
Title: Lamp
Title: Generic
Copy: "Ads of the World - Entrust your good stuff"
The campaign references the following ads:
Cadbury "Gorilla" film
Ikea "Lamp" film
Sony "bravia" film
Philips "Caroussel" film
Nova Radio "Le grand Mix" prints
Lego "Imagine" prints
Greenpeece "Boomerang" prints
Advertising Agency: 1789, Andorra
Creative Directors: Baptiste Clinet, Jo Dubruque, Nicolas Lautier
Photographer: Louis Vincent
Production: A Present Paris
Retoucher: Wiloneo
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7 Comments
It's good, but what I find wierd is that the link is missing (www.adsoftheworld.com). People might not realise it's a website?
http://jackmancer.com/
http://twitter.com/jackmancer/
They'll have to google it. Also, the campaign's intention is brand building, talking to people who already know AotW. It's like Coke talking to existing customers.
Alright, fair enought ;-) I think it does that very well yes. Still a url wouldn't have hurt I think, it's just a small detail that can work for the people that don't know AotW. I'm not sure if those people would actually Google it.
Having said that, I don't know how many people do or don't know AotW. It might be a small part of advertisers (and readers of the magazine) after all that doesn't know about AotW.
http://jackmancer.com/
http://twitter.com/jackmancer/
I agree. When we put it into Archive or AdaAge we'll add a small url. Thanks!
Well, first of all - good job. Did not know there is somebody in Andorra capable of such thing. I only thought all of them have some cheap chinese electronic shops or liquor stores. URL will surely help. But I would also refine the line, it can be be better.
good stuff, but where are the 3 containers full of condoms? ;)
I agree about the line. it should make clear, the stuff is archived and handled with care.
also, i dont like the first one in the row. you need to see it's big
I didn't find the references very clear.