Ads of the World May 2010 winners

Best Film


Nike: Write the future

Gold


McDonald's: Baby

Silver


Mercedes-Benz: Sorry

Bronze

Best Print


Prime Television, Man vs Wild: Kebab

Gold


Samusocial: Asphaltisation, 2

Silver


Bayer Aspirin & Cafiaspirin: Ex-Wife's Lawyer

Bronze

Best Ambient


Wong Dog Food: Hand

Gold


Plastic Pollution Coalition: Plastic is Forever, Statues caught in stunt

Silver


Grand Prix UV Protector: Don't worry about leaving your car in the sun

Bronze

Best Online


Amnesty International: Tyrannybook

Gold


wp.pl: Magic Boobs

Silver


Missing Children Europe: Disappear from Facebook

Bronze

Best Viral


Dutch Football Federation, 2010 FIFA World Cup: T-shirt

Gold


Fortnight Lingerie: Super Sexy CPR

Silver


Hi-Tec: Liquid Mountaineering

Bronze

Best integrated


Coca-Cola: Spot in the Coca-Cola Label

Best DM


Studio Universal: Calendar

Best outdoor


Findus Fish: Fish Choir

Best art direction


Pictionary: Dog

Best illustration


Colgate Total Floss: Toothpick

Best use of media


Skoda Superb: Boot