A Baptism to Advertising…
Renowned ad guy Jerry Della Femina ( forgive the irreverence ,u non ad guys out there) once said -"I honestly believe that advertising is the most fun you can have with your clothes on".
Yes it indeed is, all that mad rush, the client turn overs,the briefs, the creative pretensions, the shoots, the production jiggs, the client walkouts, the fire in the belly( sorry- sales guys..).. the... whatever.....
It is real fun ,except when u realise that ur ads arent working for the client.. u realise that, but refuse to accept that. The client emits fire like a chinese dragon(most of them look like one too),and the client service guys are put on the guillotine..the blame game is on.. the creative guys will take a u-are-an-ass-so-u-dont-understand stance and the strategy guys(read the bossess) will start talking (well.. will start using more) jargons, to add to the confusion..
Adamant guys.. arent they?
Now see this ………….
There was a nail seller named Wilson. he sold nails(with no brand name, what a crime? and of course no advertising.. goodness gracious.. how could he??).. there entered his freind -an ad guy from the city working with XYZ-ABCD ad agency( most of them sound like this . dont they?) The ad guy advised Wilson to advertise and brand..He was skeptical.The ad guy persisited and prevailed( smile please.. all the client service guys..!)
Alright ..said Wilson .. bring me an ad
Ok.. asked the ad guy.. giv me the brief..
Brief ?.... Wilson looked perplexed
Tell me what is ur customer profile.. what u want ur brand to mean for them..he uttered hi funda's
Well it is a Roman catholic crowd.. said Wilson.. so u know..
The ad guy left only to come back a couple of days later with what he called as "a marvellous " work
Here the ad was.. Jesus crist ,the lord was hung on the cross and the nails were shining..
the caption said.."wilson nails.. holds anything"
Wilson was shocked..
Never.. he thundered.. never can i show it here and make people buy my nails..change it.. no christ hanging from the cross
The ad guy left to come back with a changed ad , a couple of days later.
True to the clients words, there was no christ hanging from the cross, instead, he was being nailed and, the soldier who was executing the cruel task found it difficult , for the nail to go inside. the caption said"try wilson nails.. it holds anything".
Wilson was flabbergasted..
Please.. u dont realise what i mean.. no cross and hanging christ please.. why dont u'r creatives understand?..Wilson cried
The ad guy left and came back with what he called this time as" amazing work".
Of course the cross was missing and the client felt elated that the creatives have at last got his idea(hold on to ur seats).... it is just begining.
There was a frail, fragile looking guy in scant attire running across a field, surrounded by mad crowds. A host of Roman soldiers in full attire ,spikes and swords on, running behind the guy.One of them suddenly stops, looks into the camera and tells the audience.
" I told them - use wilson nails"
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