Studs and Nymphomaniacs!!!
A man took his wife to an animal show .
The guide gave them a tour and they stopped by a bull and the guy says "this bull mated 50 times last year"
The lady scorns at her husband "wow! why don't you learn from him"
Then they pass by another bull and the guide says "this bull mated 365 times last year"
The lady now almost shouts at her husband "thats once every day.... why cant you too do that?"
Exasperated finally ,the husband retorts "ask him if he made it with the same cow"
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Some recent statistics say that Client agency relationships now on an average gets rocked by the second year.. gone are the seventh year itches.. they don't last for more than two or three years..
Of course I don't refuse to see exceptions....we have had amazing ones... Marlboro cow boy and Leo Burnett are' made for each other' since 1955 and we have seen it.. how an agency and its professional brilliance and creative magnificence is vital for the creation of brands. It has happened with MNC's and Indian brands..
MNC or Indian client - Their demands from agencies are like mirages...you can never reach them. The difference between the two exists ,if exists because the MNC's, more than anything else, have exposure to international markets .This varied gyan of market dynamics result in deep and wide insights. In addition to this they have the advantage of utilising best practices existent in their companies across the globe and adapting it to Indian conditions. Remember Rexona,Pears and Lux..Remember Coke, and its languish in the Indian black waters until they found something Indian to talk about..
So, when it comes to servicing an MNC client probably the guy across the table has more tips or aces up his sleeve compared to his counterpart in Indian companies. Agencies which deal with such clients should be prepared for arrogance,insults ,self lit halos and the MNC aura...
This is an oppurtunity , a kind of blessing in disguise...If it happens i am sure the number of pitches ,which seems to be touching the roof this year and breaking it next year, will go down..Instead many agencies feel it is better to work with numerous small clients or some big clients for short durations and make money and get out and search for newer partners..
Sleeping with too many is ,apparently catastrophic and it is applicable for both agencies and clients.. but there is a difference.
The difference is the double standard which exists in our society which congratulates and celebrates a man who is highly sexed and has many partners, calling him a "stud", whereas a woman with the same behavior is often called a "nymphomaniac", which carries a negative connotation.
Should I say more?