Russell Glass's blog

If you’ve been following this blog or if you’ve spent any time on our Web site, you know that Bizo has a deep commitment to transparency. We built this company around the idea that it was possible to target advertising without compromising anyone’s privacy. (Read more about that here and here.)

But lately we’ve been thinking about what it might look like if we were to take transparency even further in the online ad space. What would it be like if with every ad you saw online, you knew exactly how and why it found its way to your screen?