ndejesus's blog
102 pencils Got time for a quick 5 question survey?
ndejesus 102 pencils | Thu, 2007-06-28 18:22If you would, please take 5 minutes to answer 5 questions so we can build our community to suit you best. Thanks!
http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d
102 pencils How to make your advertising appeal to consumers
ndejesus 102 pencils | Tue, 2007-04-10 00:25What is an Advertising Appeal?
An advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service, or cause. It's something that moves people, speaks to their wants or need, and excites their interest. Often it is the underlying content of the advertisement; think of it as a “movie script”. Don’t confuse this with executional framework, that will be another topic.
