3D ads in TopGear
Magazines are having a hard time in the age of internet. Readership is in decline and advertisers are spending less and less in the print. Some of the publications however coming up with creative ways to stay in the game. Once great example is TopGear, who came out with a 3D magazine edition this month. Not only they created a big part of the issue in 3D, but they also managed to convince advertisers to convert their ads into the third dimension. The magazine came with branded red/blue anaglyph glasses made of paper and plastic that allowed readers to view the stereoscopic content.
On the cover we see the 3D content announced and the glasses attached.
The first spread with stereoscopic images.
Articles all feature these 3D images that are surprisingly fun to look at.
Ad for Michelin in 3D.
Public service ad reads: "To see what it's like to drive on drugs, take the glasses off." Smart way to take advantage of the red and blue mess that you see without the glasses.
A movie poster in 3D alongside the 3D article.
Nokia could've done so much more here, they just popped some objects into the third dimension. Lame, but at least they are there.
Lack of design skills and creativity can't be helped with 3D either, but still the ad is more engaging than a regular ad.
Overall it's a refreshing experience. Wonder what TopGear comes up with for the next issue.