Idea machine's blog

Student Books

I want some feedback on this please, with the ever popular job of advertising becoming a dog eat dog world and the increasing amount of students wanting to enter an already crowded industry what are your opinions on the following. I know a lot of students must use this resourceful site and hopefully this can teach them what many schools or colleges aren't

1. What not to have in a book? ( i.e no viagra, durex, wwf, global warming ads)
2. What makes a good book and what makes a bad one?

Also I want you to imagine how hard it was for you yourselfs to get a job in advertising, so share your wisdom and advice because so much talent must be getting over looked these days, its hard enough to get a book crit never mind a placement