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Writer / Illustrator / Creator: Chris Corley
Art Director / Colorist: Paul Prato

With Jerry Seinfeld's Super Bowl spot burning up YouTube with 12m views, Acura had decided to release five extended cuts, three of which just went live today. I thought you might be interested in these clips for a quick and easy roundup post leading up to the big game.

A group of creatives unpleased with the policies and their "damaging" effects on the advertising industry of Cannes Lions International Festival of Creativity created a protest campaign: Fuck Cannes Lions. The campaign consists of a series of posters you can see below that drive the visitors to the site which explains what's wrong with Cannes Lions:

1- Let copycat shit win like it’s no problem!
2- Created a whole new space of advertisements which lack strategy and has nothing to do with people living on planet earth.
3- Their name, logo and communication SUCK! yet they want us to think they have the right to judge our creativity.
4- Are about money and won’t consider the creativity of real talents who can’t buy into their shit.
5- And yeah, let us not forget how they want us to believe that 30 year-old shitholes are and can be considered “young”.

The spot you can see below is such a cliche I would not post it on the front page, but the parody you can watch next is funny. Enjoy!

Wait for the movies to load and move the cursor over it. This is how you look like vs what you feel like when you're drunk.

One of Europe’s hottest creative hotshops, mortierbrigade, opens the mortierbrigade hotel for international trainees.

Jens Mortier, partner and creative director at mortierbrigade: “We just moved into our new offices. Next to our building there is a big house, not being used. So we decided to turn it into a hotel.”

“We’re based in Brussels, the capital of Europe. A lot of talent from all over the world wants to do an internship at our agency. But often the paperwork is a lot of hassle and they can’t afford a place to stay.”

“With our own hotel, we can get great international input from the new creative generation, which is great for us, and our clients. And the trainees have a nice place to stay, night and day.”

Facebook is going to be a Super Bowl marketer's best friend this year as the social network is set to edge out YouTube for ad searching and sharing, VB&P found in results from our third annual Super Bowl survey.

“Facebook has been critical to game day and post game marketing for a couple of years now, but for the first time in our study we are seeing the site bypass YouTube and brand sites as the first place Americans search online for ads pre-game,” said Lucy Farey-Jones, partner and head of strategy, VB&P.

Almost one in five (19%) Americans searched for ads before the game in 2011, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of popular video sharing site YouTube, brand sites, and media sources as the lead destination to find ads. As Audi of America’s agency of record and creator of five years’ worth of Super Bowl spots, VB&P is taking advantage of this trend in this year’s game. To learn more, visit Audi’s Facebook page on January 25th.
Facebook will also be the place where Americans share ads. More than a third (36%) of Americans plan to share their favorite ad via social media. Of that group, 87% will share via Facebook, which is more than emailing with a YouTube link (6%) and Twitter (4%). Facebook will also be the place where Americans share ads. More than a third (36%) of Americans plan to share their favorite ad via social media. Of that group, 87% will share via Facebook, which is more than emailing with a YouTube link (6%) and Twitter (4%). Theoretically, this means that if 111 million people watched this year’s game, there could be 35 million posts on Facebook about Super Bowl advertising and with the average Facebook user having 130 friends, those collective posts could result in over 4.5 billion incremental impressions.

Overall, digital engagement during the Super Bowl has experienced double-digit increases from 2010—2012, proving Americans are increasingly multitasking during the big event. More than half (52%) plan to be engaged with some type of communications tool(s) while watching the game, a percentage that drastically increases for young adults (85%). 30% of Americans will be texting and roughly a quarter will be on Facebook, followed by e-mail, telephone, search, Twitter, IM and blogging.

Ads are more likely to be the subject of conversation the day after the game than the halftime show and party they attended, with 27% saying that’s what they’ll discuss at Monday’s water cooler. Also good news for brands who advertise --Americans are almost as likely to “like” a brand on Facebook that advertises during the Super Bowl (20%) as they are to “like” a team (29%), with 23% of young adults likely to “like” a brand.

In line with NBC’s decision to stream the Super Bowl live over the Internet to computers, phones and tablets, VB&P’s survey also found 40% of respondents use alternatives to cable as their primary source to watch television and movies. 18-29 year-olds are leading this digital movement with 1 out of 2 saying that cable is not their primary source. Compared to the 60+ segment, they are four times more likely to use Netflix, seven times more likely to use Hulu and 10 times more likely to use YouTube to watch shows and movies.

With AdPages, publications can advertise themselves in a way that combines the emotion of reading with the interactivity of the web. For publishers, it means a new, do-it-yourself way to gain exposure and get engaged readers. For advertisers, it creates a new outlet to a monthly audience of 50m users where they can offer readers highly targeted information.

As Issuu's Mik Strøyberg explained AdPages is the essence of content marketing and advertising. Today, when users click on display ads they are almost always teared away from one that site to the advertiser’s webpage. Users must then navigate back to what they were originally looking at, jarring them out of context. AdPages solves this problem for everyone from subscription-based magazines to product-based catalogs by displaying full-screen publications and interactive readable content without ever leaving Issuu, and giving users the freedom to return to their original publication at anytime. For publishers, AdPages is easy to set up, because ads are essentially made when you upload a document to Issuu. Your magazine, catalog, e-book, or portfolio can be easily repurposed as a sidebar ad targeted to select audiences. Issuu will sell and serve the ads, based on a user-determined cost per reader.

London-based Fiasco Magazine turned their traffic up by 400% through their AdPages campaign, which they admit were greater rewards than their time and efforts spent at Facebook and Twitter. Here's the ad they ran:

Fiasco also told Issuu that the AdPages-generated traffic would help them attract advertisers to their own publication.

50 years of inspiring design and advertising creative.

We are truly grateful for all your attention given us here on the website and in social media. We just launched our Ads of the World Google+ page, so if you like you can follow us there too. We're on Facebook and Twitter too.

An ancient Mayan prophecy, indicates the 21st december 2012 as the possible "end of the world" day. To exorcize this fateful event, Campari realized a calendar on this theme. In the shots the actress Milla Jovovich wears 12 surreal dresses representing some of the possible disasters that will end the world. Needless to say, the calendar ends the 21st of december.

January: Wave

Creativity takes time. If clients don't give enough time to agencies they will only come up with first ideas. To prove this hypothesis to clients agency produced a film and sent it to clients. Watch the Café Creative Golden Drum 2011 shortlist video.

A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at www.i-nigma.mobi on their mobiles to view. See details below.

Barcelona-based and Blacklist-repped Dvein were invited by the Spanish film director Kike Maíllo to take part of his first feature film, Eva, by making the main titles as well as a machine called the Hand Up.

Eva is a retro futuristic sci-fi thriller in which Alex, a young scientist, returns to the town where he grew up to complete an unfinished project and create a boy robot. For more infos about the film visit evalapelicula.com.

Direction / Animation: Dvein
Renderfarm: Renderfarm Solution
Music: Evgueni Galperine, Sacha Galperine
Sound Design: Oriol Tarragó

Introducing director Jeff Low’s first music video – “We Met” for Jennifer Courvoisier.

Coming out of an election period in Canada, when director Jeff Low saw people canvassing door-to-door for votes, he thought, wouldn’t it be funny if they were asking home-owners if they could come in and dance for them instead of soliciting for votes. So the concept for this music video was born.

When told of the idea, Courvoisier, who Low knows through friends, loved it and the song “We Met” was chosen for the video – which is fitting as they are going around meeting people.

The video was shot over two days in Toronto with Courvoisier and the crew knocking on about 75 doors asking to gain access to perform and film.
“I was surprised by how many people would open their doors to us,” says Low. “It got to the point where we were shocked when people didn’t let us in. I couldn’t believe how many people were willing to let cameras into their homes.”

Song: We Met
Artist: Jennifer Courvoisier
Director / Concept: Jeff Low
Director of Photography: Carey Hollinger & Jeff Low
Editor: Jeff Low

Also check out George W Bush's and Bin Laden's legacy in advertising.

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Art Director: Dinesh Gore
Copywriter: Shehzad Yunus

Every day this calendar reveals a new Polaroid photo, each with its own little story: on the front of each calendar page there is a Polaroid on the back there is a short description about the background to the photo and information about the photographer.

Designer: Jonathan Mak

It’s not too much of a statement to call Steve Jobs the father of the modern creative class.

The first thing I ever wanted to be was an illustrator and the first place I ever really practiced that craft was on my Apple IIc. This was in the early ’80s, and despite the fact that my mother owned a small ad agency at the time, it wasn’t clear to me that Illustrator was a conceivable profession. I attempted to find a more practical application of my creative desires - architect. But from this, too, I was dissuaded - “many architects simply spend their careers creating plumbing diagrams for office buildings” I recall being told. So I aimed for Doctor - surely this was unassailable! And off I went to Trinity College. With my Macintosh.

There, in my freshman year, I got my first email address and downloaded the Mosaic browser and learned what a hyperlink was and went for the first time to the many strange and beautiful destinations it could take me. There on the Internet and on my Mac I opened my consciousness to an entire world of media being made and people making it.

I began recalling more frequently the many preteen hours I’'d spent with MacPaint and Print Shop. Sunday dawns filled with the incessant screeeeeeeech and whir, screeeeeech and whir of a dot matrix printer howling out a 14 foot banner: Happy Mother’s Day! Maybe there was an Illustrator still in me?

But by this time I was a writer. The die had been cast. I edited the Opinion section of The Trinity Tripod with Jamie Evans. In addition to writing and editing, we also had to lay out the section each Tuesday night before the printer pick-up on Wednesday morning at 6 AM. This was where I learned desktop publishing, in Quark and Photoshop, on top-of-the-line Macs.

Using those wonderful computers made this task fun. I could move pictures - and type! Oh those are called Drop Quotes! And slowly, as I completed all of the Pre-Med class requirements and contemplated taking the MCAT, I realized I didn’t need to take the MCAT, or become a doctor. I realized that being a creative professional was not just a possibility, but that it was happening - people just a few years ahead of me were graduating and doing just that! And I could too!

And if this feeling was strong enough to penetrate the thoroughly pre-Med, pre-Law and pre-Corporate ramparts of Trinity College I knew it was real. And all of these realizations happened face to face with and largely because of the power of Apple computers. And my entire career has followed. And I am not alone.

Some version of this story can surely be told by every one of my colleagues. We are not masters of the universe, we are pious citizens of the creative class. We are aesthetes and nitpickers, masochists and technophiles, organizers and disorganizers, pixel-pushers and stubborn brats, nerds and artists, oversharers and brilliant hermits, scientists and authors, gamblers and brigands, drawers and dreamers.

We are different.

We are different because of Steve Jobs.

Dave Skaff
Creative Director
The Science Project

In the midst of Ad Week, Consumerist.com has just announced the nominees for the second annual Worst Ad in America Awards.

Fred & Farid have announced the creation of KIDS LOVE JETLAG, a creative influence agency.

Unlike other FRED & FARID GROUP agencies (FRED & FARID PARIS, HELLO SUNSHINE, EDDI&SON, FURIOUS MONKEYS), this 5th agency has been developing across different fields and, in addition to their "hard-core" of digital strategists and community managers, integrates a number of social network devotees who currently work within those 4 existing agencies.

J Crew, one of South Africa’s leading men’s fashion retailers has produced a new television advert aimed at promoting their 25% Off Men’s Shirts special offer. Accompanying the advert is an oh-so-sexy behind-the-scenes video bound to create a bit of a stir.

Copywriter pranks his bald creative director while he's away for 3 days.
Copywriter is now looking for a job. See the story below.

Prankster: Brain Wilkens
Edit and Motion: Ricardo Cozzolino
Design: Michelle Bury Campbell
Artists: Lots of incredibly talented agency folks

With the upcoming premier of the Dallas series in summer 2012, Turner Networks commissioned Martin Schoeller to shoot portraits of the show’s cast in Plano, TX. These images, that include returning members of the original cast as well as a new generation, will be used for promotion of the show.

McCann Worldgroup has released a new poster campaign to promote ticket sales for the London 2012 Paralympic Games, featuring striking illustration by HelloVon.

See the promo videos for Martin Lindstrom's new book we previously blogged about. Meet the Morgensons - before they meet you. A 3-million dollar live social media experiment - with shocking results.

Copywriter Miguel Durão from the UK created this honest and home made self promo video. Enjoy!

If you've ever signed up for a loyalty card, given in to your kid's plea for a brand, or used Foursquare or Facebook…you've been "brandwashed." Read the intro attached provided by the publisher.

Watch the trailers here