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We've made a very slight update on the way content is displayed on the site. If you notice anything incorrect please let us know here in the comments. Hope you like the updated look!

Check out this collection of business cards that feature a bunch of great ideas! Here is part one on the same topic of creative business cards.

If you liked it, digg the story: http://digg.com/business_finance/Cool_business_card_designs_Part_2

Hillary-ious and strangely addictive to watch game. Kudos to the Obama fans, who have done this viral. ;) If she gets stuck, you can help her out by dragging with your mouse to fall further.

Here are a few invitations you may use to join:

LinkedIn Ads of the World group
http://www.linkedin.com/e/gis/60649/2D32F507E322

LinkedIn Advertising Professionals group
http://www.linkedin.com/e/gis/60700/72C35A6D7531

Ads of the World members who have registered at least 30 days ago are all pre-approved to these two groups!

Intrusive and in-your-face, ambient ads are set to sweep the advertising world and consumers off their feet with highly contextual ads found everywhere in public places, from store and street floors, to restrooms, escalators and buildings.

For its new book on outstanding ambient ads, Page One Publishing is now looking for projects that successfully bring together ingenuity, interactivity, execution and effectiveness. The book offers a platform for the creatives behind brilliant ambient ad projects, while bringing wider publicity for the featured ads.

We welcome all designers, creative agencies and companies to submit their creative and eye-catching ambient ads, and to be part of a publication that will entertain and inspire consumers and advertising professionals alike.

Submissions deadline is 15 March 2008. We look forward to seeing your projects!

Selected works will be featured in a full-colour, 240-page, 210 X 280 mm hardcover book entitled ADapt, which will be published and distributed worldwide in September 2008.

Please send a brief write-up of the ad along with a few sample images to:

Melody Tan

E-mail: melody_tan@pageonegroup.com

Or

Li Jen Tan

E-mail: lijen_tan@pageonegroup.com

Coca-Cola: Bill Frist and Jam

Semi-Pro Super Bowl Ad w/ Will Ferrell as "Jackie Moon"

Universal Pictures Wanted Movie

Bud Light

Huh! I have a hunch this would not get approved today!

Is this video going too far?

Ads of the World gets mention in Macworld magazine! Thank you! :)

Ads of the World: This site has been around for a while, but I overlooked its usefulness for a while before I realized what an incredibly inspirational design resource it is. Ads of the World is sort of like an online version of the Communication Arts magazines you’ll see floating around every design shop and ad agency in the world. AOW puts on display some of the most unique and creative ad agency work from around the world. While the work is all user-submitted, it must pass through a tough panel of judges in order to end up on display. Of particular interest to American designers is the visual freedom designers have in other parts of the world. Something we could only dream of, or not, as the case may be.

JWT's list of 80 Things to Watch in 2008, in alphabetical order:

1. Africa (foreign investment and development in)
2. Antibiotic backlash
3. Assisted marriage
4. Beijing 2008
5. Blue replacing green as the environmental movement's color du jour
6. Brain exercises
7. British actress Keira Knightley
8. Carbon tax
9. Chinese hurdler Liu Xiang
10. Classical musician Gustavo Dudamel
11. Climate sightseeing
12. Continuation of comebacks (Indiana Jones, The Cure, etc.)
13. Cooperative consumption
14. Couch surfing
15. Country branding (Oman, Indonesia, etc.)
16. Designer Phillip Lim
17. De-teching
18. DJ Tiesto
19. DNA-based exercising
20. E-clutter (and e-clutter consultants)
21. Eco-fatigue
22. E-mail etiquette
23. Facebook suicides
24. Fashion label Vena Cava
25. Foreign government investment (e.g., China, UAE) in U.S. companies
26. French President Nicolas Sarkozy
27. Game 3.0 (gamer-generated global gaming)
28. Google's Android
29. Gossip Girl
30. Gphone
31. Green weddings
32. Higher education online
33. Hip-hop's Retro Kids
34. Humbling of the hedge fund manager (anti-excess post sub-prime)
35. Hybrid taxis
36. Indian actress Deepika Padukone
37. Intellectual luxury
38. Investigating ingredients
39. Japanese designs (Tsumori Chisato, Uniqlo, Muji, etc.)
40. Kitchen appliances as new power tools
41. Lifestyle curators
42. Lipstick trumping lip gloss
43. Manga-inspired clothes
44. Mobile technology explosion
45. Mobulimia
46. Music as awareness driver; concerts and other residuals as cash cow
47. Musicovery (music tailored to moods)
48. Myanmar
49. Nollywood (the rise of Nigerian cinema)
50. Outsourcing to Ukraine (and other Eastern European countries)
51. Pakistan's Benazir Bhutto
52. Pantone's 18-3943 (blue iris)
53. Pets in the office
54. Prius homes
55. Radical transparency
56. Radiohead repeats (name-your-own-price music)
57. Recycling into fashion (Nau, Gary Harvey, etc.)
58. Selfless as the new selfish
59. Sex and the City, the movie
60. Shiny Toy Guns (the band)
61. Skiing in novel spots (Kashmir, Japan, Greenland, Russia, Korea, etc.)
62. Single men saying no to sex
63. Skype sex
64. Smart Cars in American cities
65. SNS (social network service) brand communities
66. Spanish actor Javier Bardem
67. Staycations
68. Sturking
69. Tequila as the new wine
70. The N-11
71. Third screen (the mobile screen) rivaling the first screen (TV)
72. Trans-ertainment
73. U.S. gymnast Shawn Johnson
74. U.S. presidential election
75. Vicarious consumption
76. (Video) Gaming Olympics
77. Virtual gifting
78. Wannabe young Internet entrepreneurs (a.k.a. Mark Zuckerberg copycats)
79. Weak dollar/strong euro
80. Women juggling men

Advert found in a US flyer. No comments.

We've got a new feature to announce today. Now you can mark your favorite ads. This is for registered users only of course — another good reason to register (hey, it's free).

Just click the Favorite link (with the litte heart icon) below the images or videos to mark them as fav. This way you can collect those important campaigns you want to keep as a reference for the future.

No need to search by keyword for those cool campaigns anymore. Just check your private image or video library and find the ads you want instantly.

You can also browse other member's favorite collections by visiting their profile and clicking the links to their favorites. Of course at this point most of these pages will be empty, but hopefully very soon private collections will start to emerge.

Here I started my own collection of images already.

Hope you will like this new feature and it will make Ads of the World more useful for your work and research!

If you find any bugs or problems, please let me know here in the comments! Thank you!

Two winners are awarded the hotly-contested title of the "world's most beautiful bottom".

19-year-old Kristina Dimitrova from Bulgaria and Andrei Andrei aged 24 from Romania won the women's and men's categories in the world's best bum contest, organised by the underwear maker Sloggi.

43 candidates from 28 countries battled it out at the final in Munich to convince the jury of the quality of their behind.

FUCK THE LINE. I just got this press ad from ag_407, Brazil done by Creative Directors: Selma Navarro, André "Chuck Nóia" Felipe, Art Director: Alexandre d'Albergaria and Copywriter: Daniel Zago.

And, this points out something very important. The traditional posh attitude towards above the line is becoming less prominent and BTL together with online is becoming more important than ever. People don't watch as much TV, they read less newspapers and hate radio that's full of commercials. On the other hand ambient, content based advertising and online including virals is becoming the next big thing.

I'm not one of those claiming the 30" commercial is dead. But when you can get 80K views on your TV commercial on AotW for free and people skip ads with their Tivos or use the time to get themselves a beer, it's time to rethink the traditional ways of creating and distributing advertising messages.

Check out this collection of media placements. Things can go wrong, very wrong!

I’m frequently surprised by the things people say when evaluating ads and concepts. Frequently it’s “I like it.” Or, “I don’t like it.”

Every now and then you hear something that’s shockingly stupid, like, “We Indians are emotional people and we don’t respond to rational benefits.”

Here's the deal. There is no universal “right way” to pre-judge or test an advertising campaign. There is no "check-list” that guarantees the campaign will achieve the desired results. There is no "guaranteed" research methodology.

In fact, there have been several high profile campaigns that performed poorly in research, then went on to win awards and market share.

When it comes to evaluating ads, there are several approaches. Here are three of the best. As well as the very worst.

> R.O.I. Not the ROI you might think. This one stands for Relevance. Originality. Impact. If you’ve worked at Leo Burnett, this will look familiar.

> A Direct response check list. If you're flying direct, you need a pre-flight check list for email, DRTV, Internet, print and snail mail. “Got the offer up front?” Check. “Is the call to action clear?” Check. And so on.

> Pre / Post Persuasion. This is the formal research methodology that yields the best results.

> The "I" way. Perhaps the most common way to evaluate creative work is based on statistical unreliability: The reaction of a single individual.

What do you think of that method? What do you see as the pros and cons?

Steven Lorin McNamara

It’s a short music video that we’ve made as part of a promotion for a brand of snacks. The video, which is about 3 minutes long, is strictly internet-only. No TV, no press, nothing. Just the internet.

The singer is a Spanish rapper called “El Feo del Barrio” (“The ugly guy of the neighbourhood”) and this is his launch video.

The clip includes interviews with Creative Producer, Juan Cabral from Fallon, Animation Director Darren Walsh from Passion Pictures and Director Frank Budgen from Gorgeous and gives you a behind-the-scenes peak into the incredibly painstaking production process!

We write ads or people die....

Hi All:

I’ve worked at some of the world’s leading agencies. And I’d like to share some of the ways I’ve learned to improve the results of your ads - especially your direct response ads.

# 1. Make stronger offers.

The old maxim is, "The more you give the more you will get." Most ad and marketing folks understand that to mean that they will get more sales by offering, say, 25 percent off over just 10 percent off.

Which is oh so true. But "giving more" does not have to mean "spending more." It does mean creating offers and promotions that are useful or interesting to prospects. You’ll find many such examples here on Ads Of The World.

I know of a pizza shop owner in Berkeley, California, who approached a local video store, and together they launched a "Pizza and a movie" offer. Little Caesars Pizza teamed up with Blockbuster Video on a similar promotion, nationwide.

Whether you are big or small, look for partners for your clients to share costs. Also, keep in mind that different demographic/psychographic slices of your audience will respond to different offers.

I’ll bring you more helpful tips in the coming weeks.

Steve

Copyright © Steven Lorin McNamara / AdCracker.