Margaret Island in Budapest hosts a park where there are over 30 statues, all depicting the nation's finest artists. Two of these bronze statues were stolen in the summer, and there is no money for their replacement.
This Christmas, on the 29th of December, Lego Store Budapest with the help of Y&R, Hungary gave these two stolen statues back to the city: they built the exact replicas of the stolen originals, entirely out of lego. This way, Lego was used to build something in real life, as well as honouring something that is cardinal to the brand: Hungary's creativity. The lego statues were placed on the empty spot of the missing ones. Now, people visit the park just to see the Lego statues.
Were you naughty or nice this Christmas? Ogilvy is encouraging their staff to be naughty. They illustrated wicked deeds that workmates can do to each other in the spirit of being bad this Christmas, while making fun of common office nuisances. The ads also served as the theme for their Christmas party this year.
Advertising Agency: OgilvyOne Worldwide Africa
Creative Director: Max Ngari
Art Directors: Patrick Munyi, Joshua Obaga
Copywriters: Michelle Kwambo
Illustrators: Patrick Munyi, Joshua Obaga, Max Ngari
General Manager: Shahzad Khan
Published: December, 2014
The act of hiding a silver coin inside a Christmas pudding dates back to the early 1300s. And in the 700 years that have since passed, currency has changed very little... until recent years. Now, cryptocurrencies such as Bitcoins are fast becoming a genuine payment method, so it seemed the perfect time to take an ancient Christmas tradition and bring it bang into 2014.
Introducing WCRS’ Bitmas Pudding, a digital mobile game in which users eat their way through a Christmas pudding to see what’s hidden inside it.
Friends of the agency received the game and were given the opportunity to win numerous prizes including, for one incredibly lucky virtual pudding eater, a whole Bitcoin worth over £230!
In the spirit of goodwill, winners were also able to donate their winnings to homeless charity St Mungo’s Broadway if they so wished.
Dino Burbidge, Head of Technology and Innovation at WCRS said: "Most people have heard of Bitcoins but almost all are totally baffled by them too. The simple idea of transforming a Christmas tradition was a great opportunity for our in-house creative and digital innovation teams to have some fun and demystify Bitcoins a little. At least it'll spark an interesting conversation over Christmas dinner when the pudding come out!"
Advertising Agency: WCRS, London, UK
Executive Creative Directors: Billy Faithful, Ross Neil
Creatives: Ben Brazier, Johnny Ruthven
Producer: Tri Van Huynh
Head Of Technology / Innovation: Dino Burbidge
Deputy Head Creative Technologist: Lee Barrows
Lead Creative Technologist: David Gordon
Senior Flash Designer: Nick Dinnen
We're giving away five passes (each good for two people) to the 55th annual CLIO Awards on Oct. 1, and we want you to tell us who should come! Nominate a deserving friend, family or colleague by tagging them in a comment on this Facebook post (one nominee per person, please). On Friday, 9/19, we'll randomly select 5 lucky winners to join us at the ceremony at Cipriani Wall Street in NYC. It's up to you to decide who gets to rub elbows with industry leaders on advertising's biggest night out. Now let the nominating begin!
To learn more about the CLIOs and this year's winners, visit clioawards.com, or connect on Facebook and Twitter.
Ads of the World CLIO 2014 Awards Tickets Sweepstakes
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PRIZE DESCRIPTIONS. There will be five (5) -prize winners. Each winner will receive a pass (each good for two people) to the 55th annual CLIO Awards on Oct. 1., 2014 in New York City. Travel to the Clio Awards is not included. Approximate retail value of each pass: $1,400.
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JWT's trendspotting team has just released its latest trend report, "The Circular Economy," which explores the revival of an alternative economic model that's designed to reduce waste and is steadily gaining ground with major brands from Unilever to BMW to Philips and more.
Among other things the report highlights how brands need to reframe the customer relationship in order to become more cyclical. Companies will need to create ongoing relationships with users so as to keep their goods within the closed loop. The possibilities are numerous, including monitoring the quality of parts digitally; as Caterpillar does, creating financial incentives for the safe return of used goods, as several apparel retailers are doing; and giving consumers the means to easily repair or re-use goods.
The new Ads of the World iPad App is a simple, fast and free mobile application that lets you browse the latest in advertising with ease. The app currently runs on iPads with iOS 7 or higher, but we're planning to make it available for iPhones, iOS 6 and Android as well in the near future. Let us know if you see any bugs and what would you like to see in v.2.
Wildfire is a serious and recurring problem in Thailand. Between 1985 and today, 92,106 wildfire incidents have occurred, 95% of it manmade, damaging a total of 55,600 acres of priceless rainforest and agricultural land. Firefighters are also in short supply, often inadequately equipped. The result is an ever increasing number of wildfires, from year to year. The Thai Forestry department, in partnership with Caran D’Ache, created the Return of the Ashes project in order to gather funds. All proceeds will go to increasing the number of firefighters and supplying them with better equipment with which to combat wildfires.
The Return of the Ashes project gathered ashes and cinders from trees damaged by wildfire and transformed them into an charcoal pencil set. The pencil cases were also made from fire-damaged trees that have toppled and died. The branches from these dead trees were also put to use. They were meticulously transformed into charcoal pencils, and then packed. These limited edition, artisanal charcoal pencil sets were then put on sale in Caran D’Ache shops, with all proceeds going to firefighting division of the Thai Department of Forestry.
All the posters for the Return of the Ashes project were made using different parts of the burnt tree, from bark, branch, leaf and ash. These ingredients then underwent the printing process to form all the elements seen on the poster.
The Return of the Ashes exhibition was created to inform the public about the threat of wildfire in Thailand. To emphasize the threat, we used different parts of the burnt tree as visual data in order to communicate information, statistics and the awful consequences of wildfire.
Ads of the World reader created this ad above in response to the Adot campaign posted Yesterday.
We are deeply touched by our colleagues from Japan. Should we believe that their call for dialogue will keep Russian invaders outside of our country and they will not attack our land? What about some other nice layouts for world leaders to make them protect Ukraine as they promised under Budapest agreement? Or sanctions? Or any help?
Portfolio Night is the world's largest portfolio review for young creatives looking to break into the advertising industry. Now in its twelfth straight year, Portfolio Night will be taking place on Wednesday, May 21st in 24 cities around the globe!
Peter Lippmann recently partnered up with luxury shoe and handbag designer, Christian Louboutin, to shoot their Spring/Summer 2014 lookbook. Drawing inspiration from the impressionist masters, Peter photographed Louboutin accessories within meticulous recreations of works by Brueghel, Cézanne, Fantin-Latour, Monet, Pissarro, and Van Gogh. Through this ongoing partnership with the designer, Peter has created Louboutin lookbooks for the past 6 years but has been creating images like these for much longer. His method of crafting photos with a painterly approach has been tested for over 25 years, each time changing his method slightly and perfecting his results. The images were shot over the course of four days with the help of stylist Marie Noelle Perriau and assistant Quentin Reytinas.
Retina display users are all too familiar with the frustrating blurry image experience on most websites that are optimized for standard screens. We now upgraded Ads of the World to support higher resolution images, so they look sharper on retina screens, such as the Retina MacBook Pro, Chromebook Pixel, iPad Retinas, Android high-res displays, etc.
The criteria for the selection included the agency's growth, the creativity of its campaigns, innovation, and contributions to its clients' business success.
"Every year Ad Age selects an outstanding International Agency of the Year to honor and this year Africa stood out for its growth, creativity and the effectiveness of its work,” said Abbey Klaassen, associate publisher of editorial and audience at Advertising Age.
“Africa consistently helps push the limits of creativity of its clients. We also liked Africa’s spirit of innovation, through the Africa Lab.”
The magazine also makes it a priority to bring interesting stories to its readers. Africa's story, only 11 years long, was the one that most earned the attention of the editorial board.
“We had some wonderful entries this year from around the world—our runners up are We Are Social London and Colenso BBDO in New Zealand—but Africa stood out and we were excited to tell its interesting story”, explains the publisher.
Nizan Guanaes, founding partner at Africa: "Usually we only perceive that a day has been historic after much time has passed. But right now, we know this is a historic day for Africa and for Brazilian advertising. That's why today is a holiday here at Africa."
Marcio Santoro, Africa's co-president: "This award shows how Brazilian advertising delivers an extremely high-quality product to advertisers and consumers. It's a recognition of global impact, which only increases our confidence for the future”.
Sergio Gordilho, general creative director and co-president: "Africa was born out of a dream, a big dream. In a market with so many great agencies, there's no room for small dreams. Over the last eleven years, we've made many of our dreams come true, but we could never imagine that this dream would take us so far. More than just an award, this is a watershed moment. Today, we don't want to wake up!"
Among the highlights of Africa's performance over the last few months was the creation of some of the most-viewed commercials on YouTube, such as those produced for Head&Shoulders, Oral-B, Gilette, and Banco Itaú. The agency was also chosen, for the fifth year in a row, the Most Admired by Carta Capital Magazine.
Streetart Agency in cooperation with Format Publishing House has designed a calendar of fails. Today's era of hi-fi reproduction and digital copying has left little room for individuality, making the error zone into a testing ground for everything individual, one-of-a kind or special. While making this calendar we let ourselves be guided by the following principles:
In the era of technology and digital copying, an error, a ‘fail’ acquires a special value – being an actual and up-to-date ‘portrait’ of the modern times as is.
Coming are the times of ‘fail’ esthetics, when an error may be beautiful, bringing about a quaint attraction of the casual, born of a particular combination of circumstances.
Today, a ‘fail’ is a chance for the individual and unique, as an error, a mis-take creates a force field of individuality and uniqueness; mistakes are seldom repeated.
A ‘fail’ is hugely illustrative potentially, failing is not an external, forcedly imposed illustration of meanings; it is an immediate corollary to an act-causing sense, a sense’s meaningful imprint.
A ‘fail’ is a prerequisite for a man-to-man talk, a situation that dis-covers, thereby allowing of confidence.
In a ‘failed’ effort, a perfectionist suddenly gains a special knowledge of what s/he is really doing; a ‘fail’ liberates one from one’s stereotypes while giving a creative impetus.
A ‘fail’ is a safeguard against a merciless and meaningless copy-paste; an error can generate a value.
One’s ability to make a mistake, this ‘fail-capacity’, is one’s readiness for a situation when things might ‘go wrong’; it is fearlessness in the face of risks, of the unexpected, of what is stronger than we are.
Many of the great discoveries have been made because of an error; a ‘fail’ begets innovation, it is a chance for a breakthrough, a door to the never-been-BEFORE.
One’s ability to admit one’s ‘failure’ is a sign of strength as it is only the strong who can admit their failures.
It is only passion that causes a ‘fail’; love alone is capable of erring and of dissolving in its own object.
Well, who is immaculate? A ‘fail’ can reconcile the most irreconcilable, meaning it is capable of generating Peace.
Clorox's Liquid Plumr hunks are back and this time you can find one for every month of the year! DDB California launched Clorox Liquid-Plumr®’s 2014 "Hunky Plumr" calendar featuring 12 months of good looks, sexy smiles, perfect bodies and of course - advice on drain care!
After hacking the YouTube functionality last year, Maurice Lévy is back again with a new year corporate speech that features 2 Chinese dragons, a confetti storm, cheerleaders and much more. This year, in light of the expected Publicis Groupe and Omnicom Group merger of equals, we decided to celebrate along the theme of: THE MORE THE MERRIER!
Once people started wearing sports shoes outside of sporting facilities, the foundation for one of the biggest fashion phenomena of our times was laid – if not for the biggest ever: sneakers. Over the past four decades the sneaker has evolved from a purely functional object into a fashion statement, a lifestyle accessory – and an object of desire.
Thousands of designs in thousands more colors have flowed out of the factories of various manufacturers, each more innovative, colorful, and intriguing than the last.
Some of these models stand out against the massive sea of sneakers and leave a lasting impression. These are shoes which seem to have a perfectly balanced feel to them. Color, shape, function – each element coordinates perfectly, turning these sneakers into unforgettable legends.
This calendar displays the best of the best.
Twelve legends from the books of sneaker history. Carefully reviewed and selected.
Each photographed in the perfect setting by twelve photographers.
Accompanied by twelve pairs of shoe laces – that are part of the calendar.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Directors: Peter Sigg and Cornelius Hafemeister
Copywriter: Tassilo Gutscher
Photographers: Nady El-Tounsy, Manuel Mittelpunkt, Reinhard Hunger, René Riis, Andreas Reimann, Achim Lippoth, Jan Kornstaedt, Benjamin Pezo, Himmel & Burwick, Johann Cohrs, Ragnar Schmuck, Markus Heumann
Art Buyers: Anne Weskamp, Yannik Nielsen
Client Services / Project manageers: Vera Terporten, David Mayer
Published: December, 2013