New Report By JWT Examines The Circular Economy

JWT's trendspotting team has just released its latest trend report, "The Circular Economy," which explores the revival of an alternative economic model that's designed to reduce waste and is steadily gaining ground with major brands from Unilever to BMW to Philips and more.

Among other things the report highlights how brands need to reframe the customer relationship in order to become more cyclical. Companies will need to create ongoing relationships with users so as to keep their goods within the closed loop. The possibilities are numerous, including monitoring the quality of parts digitally; as Caterpillar does, creating financial incentives for the safe return of used goods, as several apparel retailers are doing; and giving consumers the means to easily repair or re-use goods.

Read the full 29 page report in pdf format.

Ads of the World iPad App

The new Ads of the World iPad App is a simple, fast and free mobile application that lets you browse the latest in advertising with ease. The app currently runs on iPads with iOS 7 or higher, but we're planning to make it available for iPhones, iOS 6 and Android as well in the near future. Let us know if you see any bugs and what would you like to see in v.2.

Search for Ads of the World in the App Store or download it here.

Ads of the World March 2014 Winners

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Return of The Ashes

Wildfire is a serious and recurring problem in Thailand. Between 1985 and today, 92,106 wildfire incidents have occurred, 95% of it manmade, damaging a total of 55,600 acres of priceless rainforest and agricultural land. Firefighters are also in short supply, often inadequately equipped. The result is an ever increasing number of wildfires, from year to year. The Thai Forestry department, in partnership with Caran D’Ache, created the Return of the Ashes project in order to gather funds. All proceeds will go to increasing the number of firefighters and supplying them with better equipment with which to combat wildfires.

The Return of the Ashes project gathered ashes and cinders from trees damaged by wildfire and transformed them into an charcoal pencil set. The pencil cases were also made from fire-damaged trees that have toppled and died. The branches from these dead trees were also put to use. They were meticulously transformed into charcoal pencils, and then packed. These limited edition, artisanal charcoal pencil sets were then put on sale in Caran D’Ache shops, with all proceeds going to firefighting division of the Thai Department of Forestry.

Poster

All the posters for the Return of the Ashes project were made using different parts of the burnt tree, from bark, branch, leaf and ash. These ingredients then underwent the printing process to form all the elements seen on the poster.

Exhibition

The Return of the Ashes exhibition was created to inform the public about the threat of wildfire in Thailand. To emphasize the threat, we used different parts of the burnt tree as visual data in order to communicate information, statistics and the awful consequences of wildfire.

RTO+P Appoints First West Coast CD: Ryan Scott

Philly-based creative agency Red Tettemer O’Connell + Partners hired Ryan Scott as the first West Coast VP Group Creative Director, who is formally of Deutsch LA.

Most Viewed Cute Ads to tie in with Easter

Visible Measures, leading video analysts, have compiled some of the cutest most viewed ads of the last 5 years as a fun piece to tie in with Easter.

Ukraine's answer to Japanese Adot campaign

Ads of the World reader created this ad above in response to the Adot campaign posted Yesterday.

He writes:

We are deeply touched by our colleagues from Japan. Should we believe that their call for dialogue will keep Russian invaders outside of our country and they will not attack our land? What about some other nice layouts for world leaders to make them protect Ukraine as they promised under Budapest agreement? Or sanctions? Or any help?

Sincerly,
Ukraine

Portfolio Night All Stars: Meet the All Stars

Portfolio Night is the world's largest portfolio review for young creatives looking to break into the advertising industry. Now in its twelfth straight year, Portfolio Night will be taking place on Wednesday, May 21st in 24 cities around the globe!

Ads of the World February 2014 Winners

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Ads of the World January 2014 Winners

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Capturing The Old Masters with Peter Lippmann for Christian Louboutin

Peter Lippmann recently partnered up with luxury shoe and handbag designer, Christian Louboutin, to shoot their Spring/Summer 2014 lookbook. Drawing inspiration from the impressionist masters, Peter photographed Louboutin accessories within meticulous recreations of works by Brueghel, Cézanne, Fantin-Latour, Monet, Pissarro, and Van Gogh. Through this ongoing partnership with the designer, Peter has created Louboutin lookbooks for the past 6 years but has been creating images like these for much longer. His method of crafting photos with a painterly approach has been tested for over 25 years, each time changing his method slightly and perfecting his results. The images were shot over the course of four days with the help of stylist Marie Noelle Perriau and assistant Quentin Reytinas.

The Expert: Short Comedy Sketch

Funny business meeting illustrating how hard it is for an engineer to fit into the corporate world! Staring: Orion Lee, James Marlowe, Abdiel LeRoy, Ewa Wojcik, Tatjana Sendzimir.

Making fun of corporate videos

This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency.

Ads of the World is now in Retina Resolution

Retina display users are all too familiar with the frustrating blurry image experience on most websites that are optimized for standard screens. We now upgraded Ads of the World to support higher resolution images, so they look sharper on retina screens, such as the Retina MacBook Pro, Chromebook Pixel, iPad Retinas, Android high-res displays, etc.

If women's roles in ads were played by men

Commercials tend to show women in provocative poses no matter what product is being sold, so Buzzfeed decided to recreate three of them with men.

TED's ads worth spreading

Watch the 10 winners of the third Ads Worth Spreading challenge. TED's goal is to celebrate ads that communicate ideas in an exceptionally powerful way.

The most successful sexy ads

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Olympics Research: Viewers + Sponsors

Arnold Worldwide released a report on Sochi Olympics consumer viewing and sharing habits, along with the benefits to Olympic sponsors.

Quick Stats:

  1. More than 8 out of 10 plan to watch: 82% will or might follow Sochi Olympics - 47% will watch, 35% might follow the games
  2. Multi-Screen Consumption: 74% of Sochi Olympics followers will consume content on multiple devices/screens
  3. Live access everywhere on any device key: 64% say it’s important to watch it live
  4. Social sharing on the rise: 62% likely to share Olympics content via social media
  5. Most popular platforms: 35% to use Youtube, 34% to use Twitter

Archived Arnold Worldwide research reports available for download here.

Africa, Ad Agency From Sao Paulo, Named International Agency Of The Year 2014

São Paulo, 4 February 2014 - Advertising Age has named Africa International Agency of the Year. After an election by the magazine's editors, Africa has achieved the most significant recognition in its history, an award that both attests to, and highlights, the quality of Brazilian advertising.

The criteria for the selection included the agency's growth, the creativity of its campaigns, innovation, and contributions to its clients' business success.

"Every year Ad Age selects an outstanding International Agency of the Year to honor and this year Africa stood out for its growth, creativity and the effectiveness of its work,” said Abbey Klaassen, associate publisher of editorial and audience at Advertising Age.

“Africa consistently helps push the limits of creativity of its clients. We also liked Africa’s spirit of innovation, through the Africa Lab.”

The magazine also makes it a priority to bring interesting stories to its readers. Africa's story, only 11 years long, was the one that most earned the attention of the editorial board.

“We had some wonderful entries this year from around the world—our runners up are We Are Social London and Colenso BBDO in New Zealand—but Africa stood out and we were excited to tell its interesting story”, explains the publisher.

Nizan Guanaes, founding partner at Africa: "Usually we only perceive that a day has been historic after much time has passed. But right now, we know this is a historic day for Africa and for Brazilian advertising. That's why today is a holiday here at Africa."

Marcio Santoro, Africa's co-president: "This award shows how Brazilian advertising delivers an extremely high-quality product to advertisers and consumers. It's a recognition of global impact, which only increases our confidence for the future”.

Sergio Gordilho, general creative director and co-president: "Africa was born out of a dream, a big dream. In a market with so many great agencies, there's no room for small dreams. Over the last eleven years, we've made many of our dreams come true, but we could never imagine that this dream would take us so far. More than just an award, this is a watershed moment. Today, we don't want to wake up!"

Among the highlights of Africa's performance over the last few months was the creation of some of the most-viewed commercials on YouTube, such as those produced for Head&Shoulders, Oral-B, Gilette, and Banco Itaú. The agency was also chosen, for the fifth year in a row, the Most Admired by Carta Capital Magazine.

Check out the work of Agency Africa on Ads of the World.

Ads of the World December 2013 Winners

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Ads of the World November 2013 Winners

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Calendar of Fails

Streetart Agency in cooperation with Format Publishing House has designed a calendar of fails. Today's era of hi-fi reproduction and digital copying has left little room for individuality, making the error zone into a testing ground for everything individual, one-of-a kind or special. While making this calendar we let ourselves be guided by the following principles:

  • In the era of technology and digital copying, an error, a ‘fail’ acquires a special value – being an actual and up-to-date ‘portrait’ of the modern times as is.
  • Coming are the times of ‘fail’ esthetics, when an error may be beautiful, bringing about a quaint attraction of the casual, born of a particular combination of circumstances.
  • Today, a ‘fail’ is a chance for the individual and unique, as an error, a mis-take creates a force field of individuality and uniqueness; mistakes are seldom repeated.
  • A ‘fail’ is hugely illustrative potentially, failing is not an external, forcedly imposed illustration of meanings; it is an immediate corollary to an act-causing sense, a sense’s meaningful imprint.
  • A ‘fail’ is a prerequisite for a man-to-man talk, a situation that dis-covers, thereby allowing of confidence.
  • In a ‘failed’ effort, a perfectionist suddenly gains a special knowledge of what s/he is really doing; a ‘fail’ liberates one from one’s stereotypes while giving a creative impetus.
  • A ‘fail’ is a safeguard against a merciless and meaningless copy-paste; an error can generate a value.
  • One’s ability to make a mistake, this ‘fail-capacity’, is one’s readiness for a situation when things might ‘go wrong’; it is fearlessness in the face of risks, of the unexpected, of what is stronger than we are.
  • Many of the great discoveries have been made because of an error; a ‘fail’ begets innovation, it is a chance for a breakthrough, a door to the never-been-BEFORE.
  • One’s ability to admit one’s ‘failure’ is a sign of strength as it is only the strong who can admit their failures.
  • It is only passion that causes a ‘fail’; love alone is capable of erring and of dissolving in its own object.
  • Well, who is immaculate? A ‘fail’ can reconcile the most irreconcilable, meaning it is capable of generating Peace.

Ads of the World October 2013 Winners

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350 Action: Climate Name Change

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Ads of the World September 2013 Winners

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DDB California launched Hunky Plumr 2014 Calendar

Clorox's Liquid Plumr hunks are back and this time you can find one for every month of the year! DDB California launched Clorox Liquid-Plumr®’s 2014 "Hunky Plumr" calendar featuring 12 months of good looks, sexy smiles, perfect bodies and of course - advice on drain care!

Maurice Lévy YouTube Holiday Hack #TheMoreTheMerrier

After hacking the YouTube functionality last year, Maurice Lévy is back again with a new year corporate speech that features 2 Chinese dragons, a confetti storm, cheerleaders and much more. This year, in light of the expected Publicis Groupe and Omnicom Group merger of equals, we decided to celebrate along the theme of: THE MORE THE MERRIER!

Lavazza: Inspiring Chefs Calendar

Environmental & Studio Portraits of 7 Inspiring Chefs for Lavazza's 2014 "Inspiring Chefs" Calendar

Creative Director: Michele Mariani
Producer: Lisa Hooper
Photographer: martin Schoeller
Producer: Federico Levizzani
Stylist: Veronica Artiano
Hair Stylist: Luce Tasca
Make-up Artist: Sara Mencattelli
Set Design: Stefano Grossi
Published: October, 2013

Asphaltgold's Lacing History Calendar 2014

LACING HISTORY.

An ode to the sneaker.

Once people started wearing sports shoes outside of sporting facilities, the foundation for one of the biggest fashion phenomena of our times was laid – if not for the biggest ever: sneakers. Over the past four decades the sneaker has evolved from a purely functional object into a fashion statement, a lifestyle accessory – and an object of desire.

Thousands of designs in thousands more colors have flowed out of the factories of various manufacturers, each more innovative, colorful, and intriguing than the last.

Some of these models stand out against the massive sea of sneakers and leave a lasting impression. These are shoes which seem to have a perfectly balanced feel to them. Color, shape, function – each element coordinates perfectly, turning these sneakers into unforgettable legends.

This calendar displays the best of the best.

Twelve legends from the books of sneaker history. Carefully reviewed and selected.

Each photographed in the perfect setting by twelve photographers.

Accompanied by twelve pairs of shoe laces – that are part of the calendar.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Directors: Peter Sigg and Cornelius Hafemeister
Copywriter: Tassilo Gutscher
Photographers: Nady El-Tounsy, Manuel Mittelpunkt, Reinhard Hunger, René Riis, Andreas Reimann, Achim Lippoth, Jan Kornstaedt, Benjamin Pezo, Himmel & Burwick, Johann Cohrs, Ragnar Schmuck, Markus Heumann
Art Buyers: Anne Weskamp, Yannik Nielsen
Client Services / Project manageers: Vera Terporten, David Mayer
Published: December, 2013

Ads of the World August 2013 Winners

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WATERisLIFE: Kenya Bucket List

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IKEA: Start something new

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Wacoal Mood Boost-up bra: Kathoey

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Assa Abloy: Behind the door, Biker

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Incredible India: Find what you seek

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Accident Prevention Network: Motorcycle

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Peruvian Cancer Foundation: Searching for hearts

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AACD (Association for Assistance to Handicapped Children): Forgotten Bill

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MK Mountain Resort: Cotton lungs

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McDonald's: Real. Good.

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Vip mobile: Eco City Light

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Las Vegas Convention and Visitors Authority: Royal addition

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Best Online


350 Action: Climate Name Change

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KorhaberBrown: Porn Sex vs Real Sex, The Differences Explained With Food

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Polish Academy of Science: Polish Diacritics Campaign

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Hope Soap: Toy

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Coca-Cola: Mini

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IKEA: Public DM

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Making of the Petal volcano Sony Bravia 4K ad

Sony launched its latest TV advert set to bring to life the fine detail, breath-taking picture quality and rich colour you can only get through 4K - to mark the arrival of its 55” and 65” X9 4K televisions.

Created by McCann London, the ad features millions of colourful petals exploding from a volcano, rushing through exotic locations down to a Costa Rican village. Shot in surroundings that offer dramatic nature, landscapes and composition, the ad perfectly demonstrates Sony’s pioneering 4K technology which offers 4 times the detail of Full HD and allowing extraordinarily sharp, refined detail. The ad is set to a stunning track ‘Berlin’ which is the title of the debut release from LA-based Australian RY X, now available courtesy of Dumont Dumont.

Watching the ad on the X9 4K Ultra HD TV, the TRILUMINOS Display brings colour to life for an unbelievably real experience, giving an emotionally moving and astonishing feeling to the viewer. At the same time the unique to Sony, slim Magnetic Fluid speakers inside the TV add clear, powerful sound.

All effects were shot in real-life and filmed in 4K with Sony’s revolutionary F55 and F65 cameras, used on recent blockbuster movies ‘Oblivion’ and ‘After Earth’.

Continuing to keep things as realistic as possible and to ensure it was an ecologically and environmentally sound project; Sony used several tonnes of real and biodegradable petals which were locally and sustainably sourced. Sony’s new 4K screens contain 8 million individual pixels therefore 8 million petals* were used in the shoot to further bring out the detail and vibrant colour through 4K without the need for computer graphics.

Director of the advert, Jaron Albertin commented, “I was really excited to be shooting this ad in 4K in such an amazing location. It was my first experience shooting with the Sony F65 and when I saw the final footage, I was stunned - it just produces really amazing, detailed images. Because there is twice as much data, it looks twice as crisp which means you can see even the tiniest detail.”

Gildas Pelliet, Head of Marketing, Sony Europe, also said, “Sony is famous for creating iconic commercials. We wanted to create a visually impressive and artistic advert that best demonstrates what you experience with a Sony 4K TV - 4 times the detail of current Full HD TVs. The ad has a cinema like experience with pin sharp images and dramatic scenery.”

“When you watch the new ad on our X9 4K TV you can really see for yourself the fantastic clarity in colour; thanks to the exclusive TRILUMINOS Display technology. The 4K Ultra HD TV market is expanding rapidly and Sony is leading its development through our involvement in 4K from production of content through to 4K digital cinema and bringing the best 4K experience in to your living room.”

The ad officially launches with a 60 second coveted slot shown during The X Factor on Saturday 2nd November, the 30 second version can be seen from the 1st November including a premium slot secured during Alan Carr’s Chatty Man on Channel 4.

The campaign will run on air for 1st November – end of December across TV, press, digital and search. The new ad is also be being shown in a targeted cinema ad campaign filmed and shown in 4K at Thor and The Hobbit screenings from 1st November til 9th January.

Featuring the 4K X-reality PRO engine to improve the picture quality of every day programmes and HD media libraries, the 55” and 65” X9 4K Ultra HD TVs are available in-store and online now and priced £3,299.00 and £4,999.00 respectively.

Watch the ad here.

Mobile Face Hologram by Youlalight

Marketing experts agree that for people the most interesting object is a face. This is why most of the advertising involves faces of models, actors, movie stars and only secondarily logos, graphics, landscapes and other pictures. To take advantage of this phenomena Youlalight came up with the Mobile Face Hologram:

Also check out their 'static' hologram:

Halloween Pepsi can dressed up as Coke goes viral

Halloween themed Pepsi ad (credits and high-res image) created by Advertising Agency Buzz in a Box, Brussels, Belgium posted on Ads of the World's Facebook page went viral reaching over 300K people on Facebook alone in just a few hours. It also generated lots of retweets on Twitter and Google+ besides Ads of the World itself. I can't help but wonder how much would it cost to reach this many people if this was a paid ad.

Shared Endorsements on Google

Soon, your avatar and your recommendation of a product or service will show up on Google searches and other products to your friends. By default it's on, but you can opt out at any time on this page.

Here's what you need to know:

  1. You're in control: Your content is only shared when you choose, and shared endorsements don't impact who can see your content or activity.
  2. To help your friends and others find cool stuff online, your activity (such as reviews, +1s, follows, shares, etc.) may be used along with your name and photo in commercial or other promotional contexts.
  3. When it comes to shared endorsements in ads, you can choose whether your name and photo may be used to help your friends find stuff you love (and avoid stuff you don't) — you can control this with the setting at the bottom of this page.
  4. The name and photo shown in shared endorsements are the public profile name and photo you have chosen on Google+.

The honest Chipotle scarecrow

Remember Chipotle's Scarecrow spot with a sad scarecrow disillusioned by big corporations serving unethical food? In a not very unexpected move the site Funny or Die (FOD) created a spoof suggesting that advertising is just... wait for it... 'manipulation'. Now you know it! Watch the commercial below.

20 ads you can never unsee

The ad with the cat above reads: "What is on your floor is not always on your mind." Check out the dog ad from the same campaign too. Then, proceed to see 20 ads from Ads of the World that will surely leave an impression on your visual cortex forever. Click the images for larger images and credits.

Snapwire: crowdsourced creative images

Snapwire is a platform for businesses and brands to get on-demand creative imagery from talented mobile photographers. Buyers post photo requests on Snapwire, photographers submit their most creative photos to match, and the best images get purchased.

Getting images to fit a creative need can be painful for buyers. Instead of having to retrofit their creative ideas into existing, overused stock photography, on Snapwire buyers can request unique creative imagery directly the people that create them, while rewarding mobile photographers fairly.

Snapwire is currently in private beta only and you can apply for an early invite at here.

The Applied Arts Jury Experiment

Applied Arts Magazine is a Toronto based publication serving the visual communications sector. Every year we hold awards judging and include a jury of creative professionals.

This year we conducted a little experiment. In collaboration with Toronto ad agency Zulu Alpha Kilo, we formed a second jury of lay people to judge some of the work that the professionals had judged. Their thoughts and opinions have been captured in this video.

To view all award winning word judged by the creative professionals and lay people, pick up a copy of the September/October issue of Applied Arts on newsstands across Canada.

The advertising industry prevents innovation

Recently Swedish advertising agency Rodolfo took the decision to employ psychologists. A decision based on the fact that the advertising industry is not fit to solve today’s communication problems. To be truly innovative the sector needs to be reshaped. With its current organization, the industry is preventing innovation, rather than enabling it. However, by building their own department with psychologists they get a huge advantage in the creative process. A way to create truly innovative solutions based on psychological insights. Read more about why and how Rodolfo is trying to change the way advertising is done forever.

Why the advertising industry needs to be more Silicon Valley and less Madison Avenue.

The advertising industry is not fit to solve today’s communication problems. To be truly innovative the sector needs to be reshaped. With its current organization, the industry is preventing innovation, rather than enabling it.

A new model for the industry

Creativity and innovation is all about finding unexpected combinations of two or several well-known elements. Unfortunately, with solely your traditional Art Director and Copywriter in your team, this equation becomes rather difficult to solve, as they both tend to think and behave in the same manner.

This is why change is necessary. We need to open our eyes to people outside the advertising territory. We need to say goodbye to the industry as we know it, and start fresh.

The future creatives

When combining psychology and communication one gets a huge advantage in the creative process. It helps to understand why a certain type of behaviour occurs and, in addition to this, it provides knowledge the traditional agency staff does not possess.

- This is why we have just recently employed a psychology expert who will play a vital role in our organization and help build our offer in psychology and communications. We believe that psychologists might well be Rodolfo’s future star creative, says Ludwig Jonsson, co-founder & creative planner at Rodolfo.

We have long worked with psychologists in our creative process. However, our clients have not. This is why we see a need to educate our clients. And, in order to facilitate our mission; we plan to hold a crash course called Rodolfo Daily. Launching in September, the course will cover insights from psychology and present great examples of how other companies apply psychology in their communication.

Rodolfo’s core belief is collective intelligence. We know that when combining contrasting perspectives we can create far superior communication strategies. And above all, we aim to change the belief that only ad people can make great communication.

The future of advertising lies in great products with embedded marketing. Communication that does not add value for the consumer will swiftly be forgotten, and eventually fade away. So, let us use the power of collective intelligence and create some truly innovative solutions.

Summary

  • Rodolfo’s quest is to change the structure and content of ad agencies.
  • Psychology and entrepreneurship will be a vital part of the future of advertising.
  • Communication is about innovation and added value, not billboards and campaigns.

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