Description
YouTube, the ultimate entertainment hub, is where people binge on everything. And we noticed that the most popular videos are often shot in beautiful places that are easily reachable via Sky Airline.
For an entire day, we hacked the comment section of the most popular YouTube videos, mentioning the exact minute a tourist destination appeared and inviting users to fly to those cities with Sky Airline.
So, we showcased our destinations in the most appealing way, in content featuring big-name celebrities that our audience already consumes, at no cost.
This professional campaign titled 'Tourist Comments' was published in Peru in July, 2023. It was created for the brand: Sky Airline, by ad agency: Havas Group Peru. This Digital medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 12 days ago by Creative Director: Andrea of Havas Group Peru.
Credits
Agency: Havas Peru
CCO: Mauricio Fernández Maldonado
Creative Directors: Andrea Lozano / Renzo Viacava
Art Directors: Manuel Salazar / Miguel Zarate
Community Manager: Alejandra Rodriguez
Community Manager: Nicolle Meza
Editor: Mario Torreblanca
Strategist: Jhoselyn Bernal
