Description
Insight: People like to push themselves hard when working out.
Big Idea: Big Idea: The pain of getting through a workout results in a better self image.
Execution Idea: Execution Idea: Explore the opposite of happiness and depict traditional face of struggle and pain as happiness because of exertion.
This student campaign titled 'This Is My Happy Face' was published in United States in April, 2024. It was created for the brand: Peloton, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Electronics, Technology and Health industries and contains 4 media assets. It was submitted 16 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Cole Meredith
Instructor: Mel White
