Description
In a bold, creative guerilla stunt, the new 2024 Lexus LBX was parked in front of iconic designer brands such as Dior, Chanel, Louis Vuitton, and Gucci in the heart of the city, creating a luxury showroom experience for shoppers to enjoy.
Many high-end car brands have opened huge, expensive flagship stores on luxury shopping streets. To capture attention and engage with shoppers, The Parkable Flagship Store was born—an immersive concept that outsmarted the competition by avoiding sky-high rent, offering the luxury car experience at street level. The model was nestled on Amsterdam’s most famous luxury shopping street, P.C. Hoofstraat, without the hefty price tag typically associated with such prime real estate: a perfectly fitted, premium showroom for the price of a parking space!
This professional campaign titled 'The Parkable Flagship Store' was published in Netherlands in April, 2024. It was created for the brand: Lexus, by ad agency: DDB Amsterdam. This Experiential medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 20 days ago.
Credits
Creative Agency: DDB Amsterdam
Production: Raúl&Rigel
Art Director: Oliver Binnian, Sander Litjens
Copywriter: Willem Slegers, Ben Goedegebuur
Video: Zan Kunej
Account Mgmt: Jenny Leung, Annemiek van Tuuren
