No Red No Taste

Over the years, Coca-Cola has worked to consolidate its iconic red color as a distinctive element of its brand.

For this reason, we will use 'meals', one of our most important communication platforms for consumption occasions, to highlight through prints the importance of Coca-Cola's red color in meals, and its impact when the characteristic color is absent. In addition, we want to show how this color brings people together in moments when "Real Magic" is experienced.